Printing business such as Kiasu Print does
This tight competition possibly makes some printing business lose their customers while the others gain more. More marketing strategy and increased creativity are required for a printing business to survive and retain or even increase customers in the market.
For ones who are feeling like their printing business needs to be able to entice more customers, here are a few marketing strategy you can do in order to enliven your business.
First, introduce your printing business to more people and create business partners. You can do it by joining related community or business organizations that gathers printing businesses. You can also attend seminars or business training where you can hand out your company’s business card and get to know other printing businessmen professionally. You can build business links so that you can get more promotion and exposure also trust from customers. You should also try handing out brochures or leaflets to consumers in a crowded place or various events such as bazaar and actually start talking more about the service you offer in your printing business. You may encounter people who can link your business and get it affiliated with a bigger company that can offer you large quantity projects such as printing books, magazines, or others.
You can also try out branding strategy through media outlets. Nowadays, more people find information on the internet. You can utilize social media like Facebook, Twitter, Instagram, or even build your own printing business’ website to expand your business and make it easier for customers to find your printing business, especially younger customers such as university students who often need printing services for campus activities such as creating printed clear files, stickers printing for their organizations, creating stamps, and others.
Another method you can try is to get someone to endorse or recommend your printing business. The more endorse partner you have, the more customer trust you can build. For printing business, endorser will influence customers to make orders to your business. You will have to try finding endorser with a lot of audience with the right age range to increase the possibility of gaining customers that may need printing services. It is recommended to put out a little bit of extra money in advertising to be able to let people know about your service. Endorsing is usually a cheaper way than trying to put on advertising in newspapers, magazines, or TV.
There are still many other ways other than what mentioned above to gain customer’s attention and trust. You will need to explore the niches in the market and increase your business creativity according to the situation in where you operate. That way, you can increase the possibility of gaining more exposure.