AppStori

Find Your Lobster is a mobile app that will help single people in NYC meet in a fun, organic way.

It’s a lofty goal - we’re definitely David in a land of dating site Goliaths - but we believe there’s nothing more important than finding your match, and we think we’ve uncovered a great way to do it. We’re close to launching, but need your help to push our app across the finish line.
  
Background:

Find Your Lobster came from 3degrees, a company we founded a year ago that was meant to help people do fun things with their friends’ friends. Our users logged in through Facebook, then searched their extended networks for interesting, local people. They could then reach out to a mutual friend for an intro. However, all anyone wanted to do was meet their friends’ single friends. Over and over and over. So, Find Your Lobster was born.

How It Works

We spoke with everyone who’d take our calls, emails, Skypes and texts about what a dating app should look like. We used the pain points we heard as a blueprint for FYL. Here’s how it looks:

Users log in with their Facebook account (we NEVER post to your wall, tell your friends, etc.). We do this to leverage your basic info and interests to speed up the profile building process. It also enables us to show you friends of friends. We use a “Madlibs” style profile to fill in the gaps (and give you an excuse to play some Madlibs).

In less than 5 minutes, you’ll see your first set of matches, or “Lobsters.” These are single, hand picked people in NYC. Some will be friends of friends, some will simply be compatible. Users can reach out to any shared mutual friends if they’d like.  

If interested, click the check mark. You’ll show up in that person’s set of Lobsters the following day - you can either let them know you’re interested or keep it confidential (you’ll look just like any other Lobster). Once there’s mutual interest, we open up a messaging thread.

Finally, we’ll suggest some cool, local date possibilities while the Lobster creates fun, optional conversation topics to keep the initial contact light and enjoyable.

What We Need:

We think we’ve got some great perks for people who contribute to the cause - especially the party, it’s going to be awesome.

We’re raising this money so we can knock our initial marketing campaign out of the park. No matter how great an app we build (and it’s really great), if we can’t fight through the cluttered dating app landscape and build a strong initial user base we’ve got no shot. This money will give us the advertising and marketing budget to attract a bunch of awesome, single people in NYC so we’re providing an incredible experience from day 1. We thank you greatly for the opportunity.